Ducati and GS Luxury Group together for a licensing agreement

•Licensing agreement between Ducati and GS Luxury Group to create an exclusive line of high-quality ceramic flooring
•As a leader in the Made in Italy ceramic tile industry, GS Luxury Group has created six original, design collections in collaboration with the Ducati Design Center
•A preview will be offered from 25 to 29 September at BolognaFiere during Cersaie, the most important International Exhibition of Ceramics for Architecture

Borgo Panigale, Bologna (Italy), 20 September 2017 – Ducati and GS Luxury Group announce an important licensing agreement. Six collections of high-quality tiles have been created thanks to the collaboration between the Ducati Design Center and experts in the ceramic district of Sassuolo, in the province of Modena.

Distinguished for their modern and eye-catching style, high-quality raw materials as well as cutting-edge production technologies, the tiles originating from the union of the two brands stand out for their design and originality: fundamental characteristics of any Made in Italy product.

“The collections perfectly interpret the style and design values that the Ducati brand represents – comments Alessandro Cicognani, Ducati Motor Holding Licensing Director – Moreover, the union of the ceramics and mechanical manufacturing districts which were established and grew around the Via Emilia further enhances the excellence of our region, which has succeeded in exporting the best of Made in Italy throughout the world”.

Giuseppe Pozzi, the CEO of GS, states: “Working with Ducati was an extremely stimulating experience that allowed us to combine our three generations of experience in the ceramic tile industry with that – certainly more renowned – of the Ducati Design Center, which taught us to see details and stylistic particulars in a different way, which once applied to the tiles, made it a winning project”.

The collections are available in various sizes and colours, personalised with the Ducati logo, and are intended for high standing architectural projects, such as airports, restaurant and shopping mall chains, but also modern and contemporary houses.

A preview of the exclusive line of tiles will be displayed at Cersaie (International Exhibition of Ceramic Tile for Architecture and Bathroom Furnishings), scheduled at BolognaFiere from 25 to 29 September, at the GS Luxury exhibition stand, Hall 20, Stand B71.

Original Source[ DUCATI ]

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